Curtis “50 Cent” Jackson is jumping into the horror movie space by inking a 3-feature film deal with Eli Roth and indie studio 3BlackDot.
The actor, producer and rapper’s G-Unit Film & Television banner is partnering with Arts District Entertainment — the production company headed by Roger Birnbaum, Roth and head of development Michael Besman — while 3BlackDot will act as the financier and studio behind the film slate deal.
The deal also creatively pairs the Power executive producer for Starz with Roth, a horror film icon best known for directing and producing titles like Cabin Fever, Hostel and Hemlock Grove, and being a founder of Crypt TV.
“Both 50 and James (Frey) have never shied away from controversial, boundary-pushing material and have made massive global cultural impacts from their raw creative energy. We want to bring that same fun and danger to this new fantastic slate of elevated scary films. We want to make the movies others are too afraid to make” said Roth in a statement.
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Jackson, Roth and 3BlackDot — the co-producer and co-financier on Queen and Slim — will collaborate on each film, while also using 3Blackdot’s in-house resources in gaming, publishing and merchandise to build out entertainment properties around each title. The film IP will be exploited as a 360-degree experience across video games, publishing and merchandise platforms.
Arts District was formed by Birnbaum, the prolific producer and former co-chairman of MGM and Spyglass Entertainment, Besman and Roth. The idea for the joint horror film slate came from 50 Cent, Roth and Frey, who oversees all creative development and production for 3BlackDot.
“Eli, James, Roger, Michael, and 3BlackDot will be great partners in G-Unit Film and Television’s takeover of the horror genre. I can’t wait to show the world what we’re building,” 50 Cent said in his own statement.
Producing for the three companies will be 50 Cent and Anil Kurian for G-Unit Film & Television, Roth, Birnbaum and Besman for Arts District, and Reginald Cash, Frey, Mitchell Smith and Zennen Clifton for 3Blackdot.
50 Cents is repped by APA.
This article was originally published by The Hollywood Reporter.