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- The following is a preview of recent Insider Intelligence data.
Total media ad spending worldwide will decline by 4.5% this year to reach $614.03 billion. While this is slightly up from our June 2020 forecast of -4.9% growth, it’s a sharp contrast to our pre-pandemic estimate of 7.0%.
We expect total media ad spending worldwide to rebound to pre-pandemic levels next year and hit $691.50 billion. Driving this rebound will be strong growth in digital ad spending globally, at 16.4% in 2021, more than double the 7.9% growth that traditional media spending will see next year.
All 37 ad markets we track—with the exception of China—will post negative growth