Cinemark has responded to the unprecedented Warner Bros. 2021 release strategy. The studio announced earlier today that they will be releasing all of their 2021 movies in theaters and HBO Max simultaneously. After one month, the movies will move from the streaming platform and will be screened solely in movie theaters. Large theater chains have been trying to negotiate deals since the beginning of this year with varying degrees of success. As of this writing, the National Association of Theater Owners (NATO) is still trying to get Congress to help out with money before everything has to shut down again.
It does not appear that Warner Bros. talked with theater chains when making their hybrid decision. Cinemark says, “In light of the current operating environment, we are making near-term booking decisions on a film-by-film basis. At this time, Warner Bros. has not provided any details for the hybrid distribution model