No Time To Die is said to cost more than $250 million to produce and has already lined up several promotional partnerships to “defray these costs – including Land Rover, Omega watches, and Heineken.”These promotional deals would be a huge factor in any deal, as some may not love the idea of the movie not arriving in theaters. Variety gave the example of Coming 2 America’s sale to Amazon, which was “contingent on making sure that its promotional partners, McDonald’s and Crown Royal, were on board with the change in plans.”
It’s unclear how far along these talks were and if producers Barbara Broccoli and Michael C. Wilson would sign off on a potential deal. Additionally, Universal Pictures would need to be reimbursed for any expenses the studio incurred during production as it owns the foreign distribution rights to No Time To Die.
MGM has allegedly lost between $30-$50 million due to delays, which could be a reason for these discussion, but it isn’t willing to comment on these rumors.
James Bond: No Time To Die Character Posters
“We do not comment on rumors. The film is not for sale. The film’s release has been postponed until April 2021 in order to preserve the theatrical experience for moviegoers,” an MGM spokesperson told Variety.
No Time To Die was originally set to be released in April 2020 but has seen multiple delays due to the ongoing COVID-19 pandemic. James Bond’s newest adventure is currently set to hit theaters on April 2, 2021.
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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on Twitch.