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Broadway Ticket Buyers and The John Gore Organization Donate $1 Million To BC/EFA

When theaters across the country shut down in March, countless theater fans who had previously purchased tickets to Broadway and national touring shows suddenly had their plans canceled. In an act of unparalleled generosity, Broadway Across America gave purchasers the option to donate the value of their unused tickets to Broadway Cares/Equity Fights AIDS. The John Gore Organization this week added to their customers’ goodwill, bringing the total donation to Broadway Cares to an astounding $1 million.

“We are overwhelmingly grateful for the staggering generosity of our ticket buyers,” said John Gore, owner and CEO of the John Gore Organization. “It is wonderful to see thousands of individuals making the choice to support those in need.”

“When we launched this initiative, we understood we had a unique opportunity to help, but we had no idea how many people would contribute their tickets and join in our efforts to help the

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Ad buyers break down the biggest platforms and media companies: 2020

  • 2020 has been a tough year for the advertising industry as marketers grapple with an economic downturn and new consumer habits like the rise of e-commerce and streaming TV.
  • Business Insider talked with 14 media buyers about the media companies and platforms that are winning advertisers’ budgets this year.
  • They include companies that are just starting to build ad businesses like Instacart and TikTok and traditional media companies like NBCUniversal and Condé Nast that are giving advertisers flexibility.
  • Visit Business Insider’s homepage for more stories.

After the pandemic halted ad spending, advertisers are starting to spend again — and tried-and-tested platforms and media companies that can show a return on ad spending are reaping the benefits.

Social media platforms like Facebook and Snap have benefitted because they let advertisers quickly turn ad spending on and off and test different messages.

Other companies like Amazon and Instacart have capitalized on the

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