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Radio Disney and Radio Disney Country will cease operations in the first quarter of 2021 as the company’s top-to-bottom realignment continues.
The move is related to the effort to have Disney Branded Television focus more on upping production of kids’ and family content for Disney+ and Disney Channels.
Radio Disney launched in 1996 as a terrestrial network and had expanded over the years to satellite radio and other platforms. By 2005, it reached 97% of the U.S. and played a key role in putting Disney stars like the Jonas Brothers, Miley Cyrus, Selena Gomez, Demi Lovato and many more on the broader pop-culture map.
Artists on major labels like Taylor Swift, Justin Bieber, Britney Spears, N’Sync, One Direction and many more hugely benefited from Radio Disney exposure. As streaming fundamentally altered the music business in the 2010s, laying waste to radio assets and