Industry veteran Cathy Payne, former CEO of Endemol Shine, and currently CEO of Banijay Rights, is optimistic about production returning to normal in 2021. But she says the restart should have a pragmatic, COVID-safe approach.
Speaking at the Asian Television Forum, part of the Singapore Media Festival, on Tuesday, Payne said that the Indian version of “Big Brother,” “Bigg Boss,” hosted by Bollywood superstar Salman Khan, is currently filming and “Peaky Blinders”-creator Steven Knight’s adaptation of best-selling book “SAS: Rogue Heroes” for BBC One is in the works.
“All these productions have a lot of COVID protocols built in at every stage from pre-production to filming to post,” Payne said. “Maybe there’ll be changes that saves some time, but we don’t know yet. So everyone’s being pragmatic in the way they schedule, which is how they should be. But definitely, everybody wants to get back into production.”
Banijay closed its